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PrivateDAO Brand Kit

brand-kit.md

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PrivateDAO Brand Kit

Official PrivateDAO avatar pack for Discord, X, Telegram, YouTube, Colosseum, and partner-facing profile surfaces.

Canonical Assets

  • SVG master: `/assets/brand/privatedao-avatar.svg`
  • 1024 PNG: `/assets/brand/privatedao-avatar-1024.png`
  • 512 PNG: `/assets/brand/privatedao-avatar-512.png`
  • 256 PNG: `/assets/brand/privatedao-avatar-256.png`
  • 128 PNG: `/assets/brand/privatedao-avatar-128.png`

Hosted URLs

  • `https://privatedao.org/assets/brand/privatedao-avatar.svg`
  • `https://privatedao.org/assets/brand/privatedao-avatar-1024.png`
  • `https://privatedao.org/assets/brand/privatedao-avatar-512.png`
  • `https://privatedao.org/assets/brand/privatedao-avatar-256.png`
  • `https://privatedao.org/assets/brand/privatedao-avatar-128.png`

Local Export Pack

  • `/home/x-pact/Desktop/PrivateDAO-Brand-Pack/privatedao-avatar.svg`
  • `/home/x-pact/Desktop/PrivateDAO-Brand-Pack/privatedao-avatar-1024.png`
  • `/home/x-pact/Desktop/PrivateDAO-Brand-Pack/privatedao-avatar-512.png`
  • `/home/x-pact/Desktop/PrivateDAO-Brand-Pack/privatedao-avatar-256.png`
  • `/home/x-pact/Desktop/PrivateDAO-Brand-Pack/privatedao-avatar-128.png`

Usage Guidance

  • Use the 1024 PNG for YouTube, Discord server icon source, and press kits.
  • Use the 512 PNG for X, Telegram, and profile surfaces that downscale square avatars.
  • Use the SVG when a platform or designer needs a lossless source.
  • Keep the avatar on a dark background or let the asset render its own dark rounded-square field.
  • Do not add extra text inside the avatar; keep `PrivateDAO` text outside when a platform also shows the account name.

Design Intent

The mark combines:

  • a Solana-inspired gradient ring
  • a `delta` / triangle governance symbol
  • a privacy lock
  • a clean square avatar silhouette suited for platform cropping

It is designed to feel crypto-native, security-forward, and product-ready rather than playful or meme-led.